Designed By A Mom

Five years ago, our founder Aiza was pregnant, uncomfortable, and frustrated by the pregnancy pillows on the market. One was too firm, another took over the bed, and none of them felt like the right kind of support.

At the time, Aiza was working full time in beauty and healthcare while navigating new motherhood. Becoming a mom changed her priorities and opened her eyes to the kind of life she wanted to build for her daughter, one rooted in freedom, purpose, and ownership.

She began showing up on social media, speaking honestly about women, empowerment, pregnancy, motherhood, and life behind the scenes. What started as sharing her voice grew into a powerful community, and over time, she became a major voice for women online.

Eventually, Aiza took a leap and left her job to pursue entrepreneurship full time. She built her social media brand while also building BAADL™, a brand born from her own experience and created with real moms in mind.

She could have stopped at making the perfect pillow for herself, but she didn't. She made it for other moms too. Because motherhood changes everything, and moms deserve support that feels thoughtful, practical, and real.

This brand was created by a mom who has lived it and who wanted to build something better.